Prospect Research for the Non-Researcher
Good prospect research can be the difference between receiving a large gift and a major gift. As many development officers know, when you improve your understanding of a prospect’s wealth, interests, and stature in the community, you become better equipped to more efficiently tailor your gift request to secure the largest gift possible.
At many organizations that do not employ prospect researchers, development officers assume that they must essentially build their gift requests and engagement strategies from a hunch. But as you will read in this whitepaper, this does not have to be the case!
Check out our white paper to learn about inexpensive tools—even free ones— available today that anyone can use to complete their own prospect research.