Transforming Healthcare Philanthropy: Launching Intermountain Health’s New Digital Grateful Patient Initiative

In 2023, Intermountain Health launched a new digital grateful patient program targeting patients who recently visited the hospital. Join Doing Good Digital, Blackbaud, and Intermountain Health as we discuss strategy, content, and technology that culminated in a successful acquisition and fundraising program in 2023.

Intermountain Health services over one million patients each year in Utah and surrounding states. Their new digital grateful patient acquisition program was a digital-only initiative that included a dedicated patient journey, unique content for the patient audience, and testing throughout the year to optimize for success.