Using Analytics to Drive Dynamic Major and Principal Giving Pipeline Development

During this presentation, we will outline how nonprofits identify prospects with larger gift potential and continue to do so throughout the donor engagement and giving journey. We will also cover moving major gift donors towards ultimate giving potential in order to make truly transformative gifts.

Whether your organization is in the planning, silent, public or final phase of a campaign, or simply has a desire to build your nonprofit’s pipeline for major and principal gifts, this presentation will provide best practices and recommendations around these programs.

Key Takeaways:

  • Learn how analytics can help identify prospects for both major and principal giving engagement and management via various modeling and wealth screening solutions
  • Discover effective, systematic, intentional, and dynamic pipeline development analysis that is helpful for managing and reaching campaign and major gift program goals
  • Next steps for continual balanced gift officer portfolios and key information in your data that points towards transformative gift potential for now and into the future