Partnership offers Rock ‘n’ Roll event participants a seamless fundraising experience
Charleston, S.C.(July 23, 2014) – Everydayhero, an innovative, cloud-based crowdfunding service from Blackbaud, Inc. (NASDAQ: BLKB), today announced a partnership with the Rock ‘n’ Roll Marathon Series, the world’s largest running series, to expand fundraising opportunities for the 500,000 runners who participate annually. For select Rock ‘n’ Roll Marathon events, participants will easily be able to choose their favorite cause and begin fundraising directly from the registration process. The partnership will immediately allow runners to choose from a large database of registered 501c(3) charities, with access to a suite of tools, feedback and support to guide participants throughout the fundraising process.
“We pioneered multi-charity event fundraising in Australia and have seen firsthand how it helps turn fitness-events into powerful forces for good,” said Simon Lockyer, cofounder at everydayhero. “Our experience illustrates that offering a variety of charities for participants to support makes them more likely to fundraise and increases our collective impact, especially for small and mid-size charities. We are thrilled to help the Rock ‘n’ Roll Marathon community give more to the causes they are passionate about.”
To date, Rock ‘n’ Roll Marathon participants have raised more than $300M for nonprofits. Integrating everydayhero into the Rock ‘n’ Roll registration process empowers participants to take the reins and start their fundraising journey with all the tools and support they need. Now, when participants register for an event, they will have the ability to begin fundraising with a few clicks. Additionally, participants will see how their event training contributes to their fundraising effort and overall Giving Footprint. By tracking the miles run, hours trained and calories burned within the everydayhero platform, participants can see the full impact of their efforts for a cause. Everydayhero and the Rock ‘n’ Roll Marathon Series are making it easier than ever for participants to combine their training and race experience with giving back to important causes.
“Charity is at the ‘Heart of Rock ‘n’ Roll’ and we’re thrilled to partner with everydayhero to offer participants yet another way to get excited about running,” said Dave Hussa, vice president of charity partnerships for the Rock ‘n’ Roll Marathon Series. “Integrating everydayhero into our registration platform will make it even easier for participants to run for a reason, beyond living a healthy and active lifestyle.”
Because everydayhero also integrates with Blackbaud’s nonprofit CRM solution, The Raiser’s Edge©, many nonprofits who are beneficiaries of the race will have seamless visibility into donations that result from the events, which allows them to thank and further engage supporters in the future with ease.
“The inclusion of everydayhero in the race experience is further confirmation of the Rock ‘n’ Roll Marathon Series’ commitment to make the world a better place through racing,” said Tracy Evans, National Director — Team In Training, The Leukemia & Lymphoma Society. “This program gives everyone in a race the opportunity to have an enhanced training experience while making their personal race endeavors more meaningful. The Leukemia & Lymphoma Society looks forward to celebrating thousands of everyday heroes through their journey at upcoming Rock ‘n’ Roll races.”
Everydayhero is integrated with an ecosystem of applications and tools — including MapMyFitness, VolunteerMatch, Twitter and Facebook — that people use every day, and often in conjunction with a fundraising effort. Information from these tools and apps is aggregated, tracked and visualized in an individual’s Giving Footprint, which shows the true impact of their efforts for a cause over time. To find out more about everydayhero visit everydayhero.com.
Serving the nonprofit and education sectors for 30 years, Blackbaud (NASDAQ: BLKB) combines technology and expertise to help organizations achieve their missions. Blackbaud works with more than 30,000 customers in over 60 countries that support higher education, healthcare, human services, arts and culture, faith, the environment, independent K-12 education, animal welfare and other charitable causes. The company offers a full spectrum of cloud-based and on-premise software solutions and related services for organizations of all sizes including:fundraising, eMarketing, advocacy, constituent relationship management(CRM), financial management, payment solutions, analyticsand vertical-specific solutions. Using Blackbaud technology, these organizations raise more than $100 billion each year. Recognized as a top company by Forbes, InformationWeek, and Software Magazine and honored by Best Places to Work, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, Ireland the Netherlands and the United Kingdom. For more information, visit www.blackbaud.com.
About the Rock ‘n’ Roll Marathon Series
Organized by Competitor Group, the Rock ‘n’ Roll Marathon Series is the ‘World’s Largest Running Series’ with more than 500,000 runners taking part in festival events around the world every year. The series started in 1998 with the simple idea of making running fun, which has transformed the U.S. running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Today, the series of marathons and half-marathons has spread to more than 28 destination cities, drawing visitors from around the world. Over the 17-year history of the Rock ‘n’ Roll Marathon Series, charity partners have raised more than $300 million through the events for a variety of worthy causes. Race weekends kick off with a free Health & Fitness Expo with exhibitors offering samples and showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish line festival featuring some of the biggest names in music, with headliners like Pitbull, FloRida, Cheap Trick and Bret Michaels. For more information, please visit RunRocknRoll.com or follow @RunRocknRoll on Twitter.
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