Sphere Advocacy

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Sphere Advocacy - Engaging your supporters through grassroots advocacy.

Since 2001, Blackbaud has provided online advocacy solutions that have supported organizations engaged in the political process by helping supporters connect with elected officials and other influential targets.

Sphere advocacy help you quickly mobilize activists with information that matters to them, while providing engaging online experiences to better tie those supporters to your mission.

By combining powerful website publishing technology, email communication strategies, social networking tools, and online grassroots advocacy tactics, organizations using Sphere Advocacy can effectively expand their base and amplify their advocacy efforts. Read the full product description.

Amnesty International USA Gets 96,000 Signatures!

“The flexibility of Blackbaud Sphere Advocacy allows Amnesty International to create a highly engaging experience across email, web, mobile, and Facebook® for our 700,000 activists.”

— Milo Sybrant, Managing Director of Engagement Media, Amnesty International USA

See how Amnesty International USA got nearly 96,000 petition signatures delivered to Congress. Read more

See Why Advocates are Seven Times More Likely to Donate.

Learn how a successful advocacy program can turn into fundraising dollars and engaged supporters that interact with your organization in more ways than one.

Download Connecting Online Advocacy and Fundraising whitepaper now!



Communicate More Effectively

  • Build an engaging "Action Center" website that displays upcoming actions, latest news, comments, and more.
  • Design and deliver compelling "Action eAlerts" that will get advocates’ attention and ensure you effectively impact legislation.
  • Promote an online Federal Bills and Votes Tracking website that monitors the legislative activities that are important to your constituents.
  • Create scorecards to rate elected officials based on Congressional/Senate votes.
  • Send "E2Action" alerts specifically designed to allow constituents to take action by replying to your email instead of requiring them to go to your website.
  • Create “Friend or Foe” messaging for multiple action letters for a campaign in order to target officials with content that is relevant and appropriate to their positioning on the issues.

Target the Right People

  • Ensure the right message gets to the right target with a database of federal and state legislative and executive targets, updated daily and maintained by Blackbaud. Target elected officials based on membership within federal and state committees for even more specific advocacy action messaging.
  • Automatically append every new supporter’s record with their state and federal district codes so that the system is able to identify their elected officials based on their address.
  • Use a media database of newspaper, magazine, television, and radio targets to create “Letter to the Editor” campaigns.
  • Target your own custom lists using email, fax, and online forms to reach other records such as corporate or international contacts.

Convert More Activists

  • Understand more about your advocates by accessing summary and detail reports of all your advocacy efforts.
  • Extend your “Action Center “ to your Facebook® fan page, allowing supporters to join the cause and take action directly on Facebook.
  • Develop targeted conversion campaigns using Sphere query tools that easily combine online fundraising and advocacy data across your constituent database.
  • Use The Raiser‘s Edge Connector to integrate your online advocacy database with your Raiser’s Edge donor management database.


Advocacy Resources at a Glance:

2011 State of the Union for Online Advocacy

Moderator-led discussion where experts share perspective on online advocacy trends in light of new political reality with the new 2011 Congress and the second half of the Obama administration.

Featuring: Joe Baker, Vice President Causes and Advocacy, Care2, Lisa Sock, Director, Online Outreach and Fundraising, American Civil Liberties Union (ACLU), and Barry Jackson, Sr. Manager, Grassroots, AARP


Connecting Online Advocacy and Fundraising

Review key findings from the new white paper by Amnesty International USA, Blackbaud, and M+R Strategies. You’ll learn more about the strong link between online advocacy and fundraising, illustrated by multiple case studies and best practice tips.

Featuring: Steve Daigneault, Vice President eCampaigns, M+R Strategic Services and Shiloh Stark, Online Fundraising Manager, Amnesty International USA, Geoff Handy, Vice President of Media and Online Communications, The Humane Society of the United States, and Christopher Burley, Senior Director of Membership and Online Advocacy, Defenders of Wildlife


Communicating to the 112th US Congress

Hear the perspective from the other side as members of the US Congress communications team speaks about best practices on best connecting your supporters/their constituents to members of Congress.

Featuring: Ben Jenkins, Product Manager, Blackbaud and a technical representative from the US Congress


Using Social Media to Boost Online Advocacy

Watch a demonstration of a recently deployed Facebook-driven advocacy campaign supporting Amnesty International USA. The group will also discuss how Social Media is being used to drive successful online activism and engagement.

Featuring: Emily Wenzler, Sr. Technical Strategy Consultant, Zuri Group and Shiloh Stark, Online Fundraising Manager, Amnesty International USA




To learn more about flexible pricing plans for Blackbaud Advocacy, please contact us or chat with a live representative.


Advocacy at a Glance:

Engage Grassroots Networks

Engaging in the political process and communicating with elected officials are essential components to successfully promoting the policies that are important to your organization. With Sphere Advocacy, your organization can quickly mobilize activists with information that matters to them, increase your advocacy action targets, and rally your activists.


Increase Response

Cultivate supporters, activists, and volunteers with professional, compelling email campaigns. You’ll deliver a higher quality experience with personalized action centers to create awareness on issues that impact your organization. Constituents can take action by replying to your emails or by visiting your action center online.


Improve Results

Constant evaluation and adaptation of your advocacy efforts are the best way to ensure success. Adaptability, creativity, and persistence are characteristics of seasoned and successful advocates. Expand your influence to policy makers, such as national government officials, and boost your overall impact with Sphere Advocacy functionality. Create multiple action letters for a campaign to target officials with content that is relevant and appropriate to their position on the issues. Options include a database of newspaper, magazine, television, and radio targets that allow you to create highly effective “letter to the editor” campaigns.


Influence Politics

We provide daily contact information updates for key elected government officials ensuring a timely and accurate delivery of your activists’ messages. All data and delivery systems are managed by Blackbaud, which allows you to concentrate on developing programs and supporting campaigns to best meet your goals and objectives.


Convert Activists to Donors

Our advocacy-oriented database includes tools to help build rich profiles, including supporter interests and activities, political district, issue preference, action alert responsiveness, giving histories, and more. Sphere combines industry-leading advocacy, email marketing, and online fundraising technologies, allowing organizations to implement more coordinated and effective fundraising and advocacy campaigns. Additionally, Sphere Advocacy can be tightly integrated to The Raiser’s Edge and other fundraising databases.

All of this leads helps you turn your advocates into loyal donors.

Learn how to turn your advocates in to fundraisers!


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