Solution set now offers synchronization, deeper data access, browser ubiquity and more
Charleston, S.C. (August 21, 2014) – In conjunction with a series of announcements emphasizing the company’s commitment to its flagship CRM solution, Blackbaud, Inc. (Nasdaq: BLKB) today announced The Raiser’s Edge®, its market-leading fundraising and donor management solution, has been fully integrated with Target Analytics® ResearchPoint, the company’s cloud-based prospect research solution.
ResearchPoint combines software, data and analytics to provide customers with a deeper view of their constituents, which helps them make smarter, data-driven fundraising decisions. Through this integration, The Raiser’s Edge customers can now leverage contact information, relationships and screening results across both systems – and seamlessly apply that data within their day-to-day fundraising process.
“The Raiser’s Edge users require a wide-array of supporter insights and predictive intelligence, necessary to inform each interaction they have with a supporter – whether that be via an event, a direct mail, campaign, an email, or an on-site visit with a prospect,” said Richard Becker, president of Blackbaud’s Target Analytics division. “The seamless integration between The Raiser’s Edge and ResearchPoint will enable a consistent 360 degree view of a nonprofit’s supporters and prospects – holistically providing demographic & lifestyle characteristics, financial capacity, philanthropic behavior, and the predictive intelligence required for supporter relationship management and fundraising.”
Key integration features include:
- Integration via web services – the integration between The Raiser’s Edge and ResearchPoint becomes “browser agnostic”, allowing users flexibility in how they access and apply the software
- Synchronization – ResearchPoint users can easily configure how integrated fields are viewed, updated, and exchanged between systems
- Screening using best address – users can screen prospects in ResearchPoint using their most up-to-date contact information – taken directly from The Raiser’s Edge – as they need it
- New data added to The Raiser’s Edge – with the addition of ResearchPoint, users of The Raiser’s Edge gain access to new attributes, and deeper levels of data for each constituent
“We could not be happier to hear about this integration, because it offers powerful new capabilities and will significantly improve work productivity within our organization,” said Jaime Olinske, senior development researcher at University of Texas Arlington. “As a user of these solutions, I’m particularly excited because Blackbaud has completely eliminated the process of manually inputting data I want shared between these two systems.”
Early into his tenure at Blackbaud, CEO Mike Gianoni, who joined the company in January, emphasized product optimization and innovation as a key priority for the company. Today’s announcement underscores Blackbaud’s commitment to continued platform improvement through key integrations that offer customers full-featured, productivity-enhancing solutions.
More information: https://hello.blackbaud.com/ResearchPoint_RaisersEdgeIntegration.html
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at www.sec.gov or upon request from Blackbaud’s investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.