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Blackbaud K-12 Publishes eBook to Improve Inbound Marketing Practices

  • by Nicole McGougan
  • Mar 10, 2016, 15:31 PM

Leading inbound marketing professionals share best practices for attracting new students and website visitors to private school websites

Charleston, S.C. (Mar. 10, 2016) — Blackbaud, Inc. (NASDAQ: BLKB), the leading provider of software and services for the global philanthropic community, today released an eBook to help private schools develop best practices for inbound marketing campaigns. The eBook provides tips for schools to audit their websites to ensure it is a high function inbound marketing engine.

Written by Scott Allenby, director of communications and marketing at Proctor Academy, and Hans Mundahl, founder of Hans Mundauhl & Associates, The Complete Guide to Inbound Marketing for Private Schools offers easy, actionable steps for improving private schools’ digital presence and admission efforts. Allenby and Mundahl demonstrate how every school has the ability to perform a step-by-step audit of its website to make meaningful progress in attracting more potential students, donors and visitors to their website.

“By understanding the school’s online presence and learning how to improve it, the school has the ability to enhance their efforts to attract website visitors that fit their target audience,” Allenby said. “Private schools can utilize this eBook to make their websites an effective communication tool that delivers compelling content and is optimized for search engine success.”

Blackbaud’s Inbound Marketing Guide explores:

  • Understanding a school’s online presence, goals and mission
  • Reaching and expanding target audience
  • Utilizing a call-to-action
  • Optimizing a school’s website to cater to their visitor’s needs
  • Creating a plan for long-term success

“Private schools are constantly searching for innovative ways to reach potential students, parents and donors,” said Travis Warren, president of Blackbaud’s K-12 Private Schools Group. “We are proud to be able to give them the tools and guidance to develop a path to successfully communicate and reach their target audiences.”

For more information about Blackbaud’s K-12 Private Schools Group, visit http://k12.blackbaud.com/.

About Blackbaud

Serving the worldwide philanthropic community for 35 years, Blackbaud (NASDAQ: BLKB) combines innovative software, services, and expertise to help organizations achieve their missions. Blackbaud works in over 60 countries to power the passion of approximately 35,000 customers, including nonprofits, K-12 private and higher education institutions, healthcare organizations, corporations, foundations, and other charitable giving entities. The company offers a full spectrum of cloud and on-premise solutions, as well as a resource network that empowers and connects organizations of all sizes. Blackbaud’s portfolio of software and services supports nonprofit fundraising and relationship management, eMarketing, advocacy, accounting, payments and analytics, as well as grant management, corporate social responsibility, and education. Organizations use Blackbaud technology to raise, invest, manage, and award more than $100 billion each year. Recognized as a top company, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, Ireland, and the United Kingdom. For more information, visit www.blackbaud.com.

Media Contact

Nicole McGougan
Public Relations
843.654.3307
nicole.mcgougan@blackbaud.com

Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at www.sec.gov or upon request from Blackbaud’s investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.


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