Customer Advocacy Software & Marketing Campaigns
Build grassroots campaigns that motivate and inspire your most loyal supporters, so everyone wins.
High-impact organizations choose Blackbaud software solutions for their advocacy marketing initiatives.
Read their stories and more in our customer story showcase.
Drive grassroots action with advocacy that integrates with your fundraising and marketing.
Your advocacy campaign needs engagement to succeed. This starts by winning the hearts of your supporters and moving them to take action. Blackbaud's customer advocacy software solutions help you understand your constituents' passions and motivations so you can identify who is likely to take action on your behalf and when they're most likely to do so.
Blackbaud helps you find your best advocates by layering external data and tagging every supporter with demographic, wealth, and social data. You can then tap your most active supporters to increase engagement with your campaigns through their social connections.
Customer advocacy solutions from Blackbaud are highly customizable and seamlessly integrate with fundraising and marketing solutions in the Blackbaud nonprofit software portfolio. They are designed to meet all of your organization's unique needs.
With Blackbaud advocacy solutions you’ll:
- Reach those most likely to take action
- Galvanize grassroots support to influence policy and opinion
- Amplify your voice to influence decision makers who matter most
- Build effective, cross-channel campaigns that win
- Convert advocates into sustained donors
- Increase impact by optimizing your campaign strategy and execution and integrating with your fundraising and marketing
In addition, Blackbaud is committed to ensuring your organization's voice is heard loudly and clearly and provides letter delivery reporting services with automatic notifications if any issues arise.
Advocacy Marketing Software Solutions
Grassroots Campaign Management Resources
Improve Email Deliverability
Making sure your emails hit the right targets is key to any email campaign. Check out this guide to learn more about how you can increase who sees and interacts with your email messages.
Nonprofit CX Journey Mapping
Mapping a customer’s journey starts with putting yourself in their shoes as they interact with your organization through various touchpoints. Read about how to start your CX journey map with this timely resource.
How to Move Your Organization Forward This Year
Struggling to find ways to advance your non-profit's growth this year? Look at this free toolkit for effective ways to move your organization forward.
How to Create Dynamic Emails with Ease
In this article, we’ll go through three ways to take your museum emails to the next level: incorporating enticing call to action language, striking the right balance of text/images and adding personalized merge tags. These tried-and-true methods will be sure to help your campaign metrics skyrocket and keep your readers coming back for more. Let’s dive in!