Blackbaud Newsroom

Press Coverage Highlights from 3/26/16 – 4/7/16

  • by Nicole McGougan
  • Apr 7, 2016, 17:11 PM

Our data, expertise and more were featured in many prominent publications,
such as Entrepreneur, Nasdaq, AFP Blog, and The NonProfit Times

  • Entrepreneur – Are Millennials the Most Generous Generation? – Millennials also have distinct preferences for how they want to donate. A study by Blackbaud and Sea Change Research found that Millennials demand two things with their charitable donations: transparency and accountability. With lower disposable incomes than older groups, they want to make sure their hard-earned dollars truly make a difference.
  • The NonProfit Times – 2 concepts to boost membership participation – Contributing membership was the chosen avenue. NatGeo decided to focus on direct mail, which still drives 93% of individual giving, according to a Blackbaud study, and tends to be the preferred model of the organization’s target audience, Baby Boomers and older adults.
  • Our Sports Central – RiverDogs Commence 20th Season at the Joe with Explosive Opening Homestand – Dogs with a Cause” also returns on Monday nights, and for the first time in association with Blackbaud, Inc. The RiverDogs and Blackbaud, the local software and services leader for the global philanthropic community, will share the spotlight with a different local nonprofit each Monday. Blackbaud and the RiverDogs will host the Greater Charleston Civitan Club as the first Dogs with a Cause featured nonprofit.

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