IDC recently published a vendor profile, “Blackbaud SKY: A Cloud Platform for the Greater Good,” analyzing Blackbaud as categorized in the marketing cloud platform segment of the marketing technology market. This Vendor Profile reviews key success factors for Blackbaud’s cloud offering, including company strategy and products/solutions, and provides essential guidance for technology adopters.
Additional topics covered include: analytic applications; big data analytics and discovery; cloud collaboration suites; customer relationship management applications; enterprise social software; financial resource management; marketing operations; social networking; and value added content.
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world’s leading media, data and marketing services company that activates and engages the most influential technology buyers.
Download the September 2017 IDC Vendor Profile: Blackbaud SKY: A Cloud Platform for the Greater Good.