Blackbaud Newsroom

2017 Giving Tuesday Highest on Record

  • by Nicole McGougan
  • Nov 29, 2017, 15:06 PM

Blackbaud reports online giving was up 28% with more than $60.9 million in online donations

Charleston, S.C. (November 29, 2017) — Blackbaud, Inc. (NASDAQ: BLKB), the world’s leading cloud software company powering social good, whose systems process a majority of the online donations made in the United States on #GivingTuesday, processed more than $60.9 million from over 7,200 organizations receiving donations this year. Online donations were up again for the sixth year running at 28% this year.

“In this year of unprecedented disasters, it’s humbling to see how many organizations mobilized armies of volunteers, served hot meals, rebuilt homes, provided shelter, rescued people and pets, and stood up for victims in need wherever and whenever they were needed,” said Rachel Hutchisson, Blackbaud’s vice president of corporate citizenship and Philanthropy. “As a #GivingTuesday founding partner, we are proud that the movement continues to grow and this year was even more powerful as the day continued to garner donations for these groups to further their work and help them accomplish even more than they thought possible.”

#GivingTuesday Donations Grew in 2017

  • #GivingTuesday online giving grew by 500% since its creation in 2012
  • Online giving has jumped by 28% since 2016
  • Online donation volume grew by 20% compared to 2016
  • 8% more social good organizations received an online donation on #GivingTuesday 2017 compared to 2016

Technology Continues to Drive #GivingTuesday’s Success

  • Online average gift amounts exceeded $134
  • About 26% of online donations were made from a mobile device

“Blackbaud has been monitoring and measuring #GivingTuesday online giving trends since the very beginning, and this year, we continued to see a double-digit increase in online donations,” said Steve MacLaughlin, Blackbaud’s vice president of data and analytics. “There was also strong growth in the volume of online gifts and average gift amounts. The modern day donor continues to increase their use of mobile devices and we saw that trend continue on #GivingTuesday 2017.”

For more information about #GivingTuesday, visit www.blackbaud.com/givingtuesday.

About Blackbaud
Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada and the United Kingdom. For more information, visit www.blackbaud.com.

Media Contact
Nicole McGougan
Public Relations Manager
843.654.3307
media@blackbaud.com

Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties, including statements regarding expected benefits of products and product features. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at www.sec.gov or upon request from Blackbaud’s investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.


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