Blackbaud Newsroom

Blackbaud and Cuseum Launch “The Ultimate Guide to Surviving & Thriving As A Cultural Organization”

Like so many industries, arts and cultural organizations are experiencing a rapid digital transformation. Consumer expectations are changing quickly – it’s no longer a novelty to have an app or to incorporate technology as part of the in-person experience. Add to that the evolving COVID-19 (coronavirus) situation which is causing many arts and cultural organizations to shift their operations online. 

Helping arts and cultural organizations adapt to this rapidly changing landscape is a top priority for the Blackbaud Arts and Cultural Solutions™ team. And, it’s why we’re proud to be working with long-time collaborator Cuseum, a provider of mobile apps and digital membership for museums, public attractions and cultural institutions, to launch The Ultimate Guide to Surviving & Thriving As A Cultural Organization. 

Inside this e-book, arts and cultural organizations will be able to find: 

  • Resources for operating during COVID-19
  • Tips for catering to changing consumer expectations
  • Guidance for setting goals, using data and developing best practices
  • Insights for leveraging technology tools effectively and a look at the future of technology in this space 

Both Blackbaud Altru®, Blackbaud’s comprehensive ticketing, fundraising and membership management software, and Blackbaud Raiser’s Edge NXT®, its fundraising and donor management software, integrate with Cuseum’s digital membership card solution, allowing cultural organizations to save time and money, while increasing convenience and connection with their members.

“Our work with Cuseum enables our joint customers to drive more value, increase renewals, and access new outreach channels among many other things,” said Dale Strange, president and general manager, Blackbaud Arts and Cultural Solutions. “The launching of this guide reinforces what is already a strong working relationship and is yet another way in which we are collaborating to provide high-quality, relevant thought leadership to the arts, cultural and humanities community.”

In addition to this guide, Blackbaud and Cuseum are scheduled to present on this topic during a panel discussion at American Alliance of Museums’ (AAM) annual conference in San Francisco on Tuesday, May 19 and host a webinar on Wednesday, June 3. For the latest updates on the status of AAM’s annual conference, please visit their FAQ page. Those interested in receiving exclusive access to the e-book once published and other important updates to both panels can register here.