Blackbaud Now Integrates with Intuit Mailchimp to Power More Personalized Nonprofit Engagement
New integration for Blackbaud Raiser’s Edge NXT enables organizations to connect fundraising data with marketing automation to drive stronger donor relationships
Charleston, S.C. (October 14, 2026) — Blackbaud (NASDAQ: BLKB), the world’s leading provider of AI-powered solutions for social impact, announced at bbcon 2026 that the Blackbaud partner network has expanded to include Intuit Mailchimp. The newly launched Mailchimp integration for Blackbaud Raiser’s Edge NXT® helps nonprofits create more personalized communications, strengthen donor engagement, and streamline marketing and fundraising workflows—eliminating the need for customers to pay for separate middleware.
Available now, organizations can seamlessly sync constituent audiences from Raiser’s Edge NXT into Mailchimp, allowing teams to create targeted marketing, stewardship, engagement, and fundraising communications using constituent and giving data from their system of record.
“Nonprofits are increasingly looking for ways to deliver more relevant and personalized experiences to their supporters while maximizing efficiency for their teams,” said Liz Price, Vice President, Global Partners, Blackbaud. “By directly connecting Blackbaud Raiser’s Edge NXT with Mailchimp, organizations can bring together fundraising and marketing data to create more meaningful constituent experiences, automate key engagement workflows, and ultimately strengthen donor relationships.”
With the new integration, organizations can:
- Synchronize selected Raiser’s Edge NXT constituent lists directly into Mailchimp, reducing the need for manual exports and list maintenance.
- Keep marketing and fundraising efforts aligned with the most current constituent information available in Raiser’s Edge NXT.
- Connect directly from Mailchimp using existing Blackbaud credentials through a simple, self-service setup experience so that in Mailchimp Blackbaud customers can:
- Leverage constituent and fundraising data to create more targeted audience segments based on characteristics such as giving history, constituent type, constituency codes, and recurring donor status.
- Trigger automated donor journeys when new constituents are added or gifts are received, supporting welcome series, acknowledgements, stewardship communications, thank-you messages, and future fundraising appeals.
The integration is available at no additional cost for Blackbaud Raiser’s Edge NXT customers. Organizations will need a paid Mailchimp plan and Manager-level access in Mailchimp to use the integration.
Availability
The Blackbaud Raiser’s Edge NXT and Mailchimp integration is now available. Access the integration here.
About Blackbaud
Blackbaud (NASDAQ: BLKB) is the world’s leading provider of AI-powered solutions for social impact. Serving nonprofits, educational institutions, companies committed to corporate social responsibility, and individual change makers, Blackbaud propels impact at scale with the sector’s most intelligent solutions for fundraising and engagement, education solutions, financial management and CSR and grantmaking. With the deepest expertise powered by the world’s largest philanthropic data set, the most connected workflows, and the most powerful impact network, Blackbaud’s solutions are building a future where resources are unleashed at the speed of need. Blackbaud has been recognized by Fast Company, Newsweek, Quartz, Forbes and more for AI innovation, responsible leadership and workplace excellence. Blackbaud has operations in the United States, Australia, Canada, Costa Rica, India and the United Kingdom, supporting users in 100+ countries. Learn more at www.blackbaud.com or follow us on X/Twitter, LinkedIn, Instagram and Facebook.
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Except for historical information, all of the statements, expectations and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties, including statements regarding expected benefits of products and product features. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks associated with management of growth; lengthy sales and implementation cycles; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at www.sec.gov or upon request from Blackbaud’s investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.