Blackbaud Newsroom

#GivingTuesday Founder 92Y and Founding Partners Blackbaud and Microsoft to Host #GivingTuesday Command Central on December 1, 2015

Press welcome onsite for real-time updates and first look interviews

What:  #GivingTuesday Command Central

92nd Street Y (92Y), the nonprofit cultural and community center that created #GivingTuesday, and founding partners Microsoft (Nasdaq: MSFT) and Blackbaud (Nasdaq: BLKB) will host #Giving Tuesday Command Central for the day in 92Y’s facility in the heart of New York City, which will serve as “home” base for the movement. Observed annually on the Tuesday following Thanksgiving, #GivingTuesday connects diverse organizations around the world to celebrate and encourage giving.

As giving activities unfold around the world throughout the day, Microsoft Power BI will turn vast amounts of data from various sources—much supplied by Blackbaud—into a vivid picture of the day’s momentum via a #GivingTuesday Dashboard. #GivingTuesday Command Central will display the real-time virtual dashboard, and will feature expert commentary from the three organizations on the day’s trends and human interest stories.

Press is encouraged to visit Command Central for real-time updates and interviews, and to visit to view dashboard updates and report results throughout the day. Expert spokespeople available in areas of:


  • Giving trends throughout the day- with insight from the start of movement to present day
  • Changing landscape of philanthropy (technology, fundraising/development, crowdfundraising, emerging models, CSR, and more)
  • Evolving role of technology and big data in powering #GivingTuesday and broader social good movement
  • Stories of impact from movement; access to nonprofit organizations and their end beneficiaries


  • Evolving role of technology and big data in powering the #GivingTuesday movement
  • How nonprofits are using technology to achieve more, from productivity and insight to scaling impact
  • Microsoft’s global philanthropic and CSR footprint


  • History of #GivingTuesday movement and commentary from founders and key partners
  • Growth of/drivers of the movement and general commentary throughout the day
  • Stories of impact; access to organizations and beneficiaries of the #GivingTuesday movement

Where and When:

#GivingTuesday Command Central

Tuesday, December 1, 2015 – 10:00am ET-6:00pm ET

1395 Lexington Ave, New York, NY 10128

Spokespeople are also available at Nasdaq Marketsite from 8:30am ET-10:30am ET:

4 Times Square – 43rd & Broadway – Broadcast Studio

Blackbaud Media Contact:
Amy Lucia

92Y Media Contact:
Cindy Tanenbaum

Microsoft Media Contact:
Austin Stewart

About Blackbaud on #GivingTuesday

Blackbaud (NASDAQ: BLKB), the leading provider of software and services for the global philanthropic community whose systems process the majority of donations on #GivingTuesday, will continue its tradition of providing key reporting as a proxy to understand the growth and impact of the movement. Blackbaud will supply critical data feeds throughout the day to power the new real-time #GivingTuesday dashboard. The company is also waiving administrative fees on its consumer crowdfundraising platform, everydayhero, on #GivingTuesday. Blackbaud is also driving various movement-building and philanthropic activities, and hosted the #GivingTuesday: Connected Learning Webinar series to equip supporters. Drawing on over 30 years working with organizations, businesses and consumers in the charitable space, Blackbaud will supply expert commentary on Dec. 1 from #GivingTuesday Command Central, a joint initiative of 92Y, Blackbaud and Microsoft. The group will also ring the NASDAQ opening bell.

About #GivingTuesday:

Now in its fourth year, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Observed on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. Created in 2012 by 92nd Street Y—a cultural center in New York City that, since 1874, has been bringing people together around the values of service and giving back—#GivingTuesday connects diverse groups of individuals, communities and organizations around the world for one common purpose: to celebrate and encourage giving. A team of influencers and founding partners joined forces—collaborating across sectors, offering expertise and working tirelessly—to launch #GivingTuesday, and it has become a movement that celebrates and supports giving and philanthropy with events throughout the year and a growing catalog of resources. To learn more about #GivingTuesday participants and activities or to join the celebration of giving, please visit: Website:; Facebook:; Twitter:

About Microsoft

Microsoft (NASDAQ: MSFT) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more.  Website:; Facebook:; Twitter:

Forward-looking Statements

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