NEW! Thought Leadership Asset: Share of the American Wallet
We’re excited to announce the release of our newest thought leadership asset, Share of the American Wallet: How Discretionary Spending Identifies the Best Donor Prospects.
This report dives deep into data from the Census Bureau’s 2014 Consumer Expenditure Survey to determine which discretionary spending habits and characteristics are signals of propensity to make charitable gifts. It explores the key indicators of age, education, household composition, income, and household spending to determine which characteristics correlate with giving habits.
Fundraisers need to know which donors are most likely to make a charitable gift in order to be as efficient and effective as possible in their outreach and stewardship efforts. By exposing characteristics that correlate with propensity to donate, this report helps readers acquire and retain the donors who have capacity to give and keep giving, allowing them to focus their efforts on the most likely candidates to bring meaningful value to their organization.