what's your ROOT 'CAUSE?

Your root ’cause is the reason your organization’s mission speaks to you. It’s your why. Now how do you share it with the world?

Whether your cause is curing leukemia or combating global warming, here are some resources to help you find your people, amplify your rally cry, and drive the conversation—all the way to Capitol Hill. Pick an action path below to get started.

Find More Peeps

Educate & Engage

Take it to the House

Steward with Stories

Discover Tools & Tech

Find more peeps

Read It:

Social Insights Report—Receive complimentary custom infographic from Attentive.ly that provides an overview of the social side of your people.

Read It:

“What is a Digital Advocacy Strategy and Why Do You Need One?”—a blog post from npENGAGE by Colin Delany, founder and editor, Epolitics.com

Read It:

“How a Leading Nonprofit Used Social Media to Create a Digital Advocacy Movement”—a blog post from npENGAGE by Austin Graff, Social Media Manager, Honest Tea®

Educate and Engage

Read It:

Increasing Engagement with Social Listening—See who from your database—such as donors, activists, or email subscribers—are talking about your mission.

Read It:

Your People Are Talking. Are You Listening?—Increase engagement and drive action around your campaigns with Attentive.ly's social listening.

Read It:

How a Leading Nonprofit Used Social Media to Create a Digital Advocacy Movement—a blog post from npENGAGE by Austin Graff, Social Media Manager, Honest Tea®

Read It:

YouTube® Launches a Breakthrough in Nonprofit Fundraising—an article by Michael Hoffman, CEO, See3 Communications

Take it to the House

Watch It:

How to Create Stories to Move the Hearts, Minds, and Votes of Lawmakers—an awesome video presentation from our Advocacy in Action series

Hear It:

New Congress, New Opportunities: Advocacy in 2015 and Beyond—a live stream recording from our Advocacy in Action series

Watch It:

How the Internet has Changed Constituent Communications Operations on Capitol Hill—an on-demand webinar from our Advocacy in Action series

Steward with stories

Read It:

7 Ways to Integrate Stories into Your Nonprofit’s Donor Stewardship Strategy—a blog post from npENGAGE by Vanessa Chase, Storytelling Enthusiast and Philanthropy Advocate

Watch It:

Brandraising: Engaging Donor’s Hearts and Minds with Authenticity, Integrity, & Moxie—a video presentation from npNEXT by Sarah Durham, President, Big Duck

Watch It:

How to Create Stories to Move the Hearts, Minds, and Votes of Lawmakers—an awesome video presentation from our Advocacy in Action series

Discover Tools & Tech

Read It:

Advocacy: Drive Action on the Issues that Matter Most—a tip sheet on using technology to drive advocacy

Read It:

Luminate Online Benchmark Report—the most comprehensive report and interactive benchmark for nonprofit organizations

Click It:

50 Fascinating Nonprofit Statistics—A SlideShare® presentation covering fundraising trends, charitable giving, online giving, and more

Read It:

YouTube® Launches a Breakthrough in Nonprofit Fundraising—an article by Michael Hoffman, CEO, See3 Communications

Turn your most passionate supporters into ambassadors of your message.

Your social media influencers may be your most important assets, so use them! In our new white paper, Getting Influencers to Root for Your Cause, you’ll learn how to use your supporter records and insight from social data and social listening to better understand your most influential followers. And when you enable them to be ambassadors of your message, big things can happen.

Get your copy of the white paper

Recent
Papers, Webinars
& Podcasts

We know having these valuable resources at your fingertips will help you energize your cause.

Upcoming

Innovations that come out of citizen-powered movements are rewriting the rules for how nonprofits run campaigns. The Networked Change Report highlights today’s most successful advocacy campaigns and why they work. It's based on 47 case studies from around the world covering the NRA to Occupy Wall Street. In this webinar, the authors of the report will break down the complex elements driving impact today and offer tips for giving power to your people through strategy, tactics, structure, and tools.

From social media ambassadors to citizen lobbyists, your most committed supporters can be your organization's most valuable assets when it comes to strengthening your advocacy work and helping you reach your policy goals. But how do we find and recruit them? And once they’re in, what should they be doing? In this webinar, we’ll discuss the basics of super advocate programs and the institutional resources they require. You’ll learn how to train these advocates and create opportunities for them to act on your organization’s behalf. Finally, we'll talk about obstacles that may trip you up and how to avoid them.

Recent

The Congressional Management Foundation’s new report, Citizen-Centric Advocacy: The Untapped Power of Constituent Engagement is the first research that includes case study examples of citizen-advocates and proven strategies for influencing lawmakers and staff. Hear how Feeding America® developed and implemented advanced advocacy training for a group of local food bank employees and how your organization can do it too!

It's game time. Politics are getting real, and your supporters are inspired to make an impact like never before. And the same advocacy tactics we know and love might not work this time around because the way people want to get involved is changing.

Individuals today have the power to fuel change like never before. By mobilizing their personal networks online, anyone and everyone can become ambassadors for the causes they care about. Find out how to mobilize your everyday ambassadors using social media.

In our breakthrough report, Giving in an Election Year, take an in-depth look at data from the 2012 presidential race to provide fundraising insight you can use during the 2016 election year.

Many nonprofit experts have long thought that philanthropic giving goes down during an election year, but a recent study from Blackbaud proves that idea wrong. What can your organization do this year to stand out among election noise, engage supporters in your cause, and raise money at the same time?

Brad Fitch from the Congressional Management Foundation and Blackbaud’s own Rachel Simon discuss how to Identify and Activate Your Best Advocacy Assets.

We’re here to help! We’ve brought together advocacy EXPERTS, GENIUSES, and ALL-AROUND SMARTY-PANTS to share practical, actionable, real-world advice in our cause-marketing webinar, Influencing the Conversation.

Join us for our advocacy podcast mini-series, Acquire & Convert, to learn how to find people who love your cause as much as you do.

We're
Rooting For You

Using the Internet for grassroots advocacy can be highly effective if you have the right tools in place. Luminate Advocacy enables you to quickly mobilize constituents online around the issues most important to your organization.

We’d love the opportunity to learn more about your cause, talk about which of your campaigns are ready for the long-haul, and discuss how you’re using mass media and online campaigning to raise awareness for your organization.

Contact Us