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Online Advocacy, Real Change

Using the Internet for grassroots advocacy fundraising is highly effective. That's why Luminate Advocacy was designed specifically to help you get online to drive the actions you want, from the constituents you want, on the issues that matter most to your organization.

Grow stronger relationships with impassioned constituents, inspiring them to become donors and long-term supporters.

Win Policy Campaigns

  • Store information about your advocates and donors in a single database, and segment the database to send tailored messages.
  • Welcome new advocates with an automated, tailored welcome series of emails that engages them at a deeper level and eventually converts them to donors.
  • Integrated platform. Drive activists to donation forms and donors to action alerts through integration with Luminate Online.

Grow Your Supporter Base

  • Integrate action alerts throughout your website to grab the attention of new site visitors.
  • Personalized action centers to highlight your organization's top issues on your website, showing your activists which action alerts they've taken part in and which ones they haven't yet acted on.
  • Personalized email and website content.
  • Control the design and layout of your action alerts and emails, and conduct A/B tests to optimize performance.
  • Multi-channel communications – Create campaigns that take advantage of the ways that people take in and reply to communications.
  • Share actions on social networking sites and use tell-a-friend messages and ecards to enable your activists to get their friends and family involved.
  • Extend the reach of your advocacy campaigns using Luminate APIs.

Raise More Money

  • Store information about your advocates and donors in a single database, and segment the database to send tailored messages.
  • Welcome new advocates with an automated, tailored welcome series of emails that engages them at a deeper level and eventually converts them to donors.
  • Integrated platform. Drive activists to donation forms and donors to action alerts through integration with.
raise more money online w/ Luminate Advocacy
 
 

Serving the nonprofit, charitable giving, and education communities for more than 35 years, Blackbaud (NASDAQ:BLKB) combines technology solutions and expertise to help organizations achieve their missions. Blackbaud works in over 60 countries to support more than 35,000 customers, including nonprofits, K–12 private and higher education institutions, healthcare organizations, foundations, and other charitable giving entities, and corporations.

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