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Online Advocacy, Real Change

Using the Internet for grassroots advocacy fundraising is highly effective. That's why Luminate Advocacy was designed specifically to help you get online to drive the actions you want, from the constituents you want, on the issues that matter most to your organization.

Grow stronger relationships with impassioned constituents, inspiring them to become donors and long-term supporters.

Win Policy Campaigns

  • Store information about your advocates and donors in a single database, and segment the database to send tailored messages.
  • Welcome new advocates with an automated, tailored welcome series of emails that engages them at a deeper level and eventually converts them to donors.
  • Integrated platform. Drive activists to donation forms and donors to action alerts through integration with Luminate Online.

Grow Your Supporter Base

  • Integrate action alerts throughout your website to grab the attention of new site visitors.
  • Personalized action centers to highlight your organization's top issues on your website, showing your activists which action alerts they've taken part in and which ones they haven't yet acted on.
  • Personalized email and website content.
  • Control the design and layout of your action alerts and emails, and conduct A/B tests to optimize performance.
  • Multi-channel communications – Create campaigns that take advantage of the ways that people take in and reply to communications.
  • Share actions on social networking sites and use tell-a-friend messages and ecards to enable your activists to get their friends and family involved.
  • Extend the reach of your advocacy campaigns using Luminate APIs.

Raise More Money

  • Store information about your advocates and donors in a single database, and segment the database to send tailored messages.
  • Welcome new advocates with an automated, tailored welcome series of emails that engages them at a deeper level and eventually converts them to donors.
  • Integrated platform. Drive activists to donation forms and donors to action alerts through integration with.
raise more money online w/ Luminate Advocacy
 
 

Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and relationship management, digital marketing, advocacy, accounting, payments, analytics, school management, grant management, corporate social responsibility, and volunteerism. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, Ireland, and the United Kingdom. For more information, visit www.blackbaud.com.

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