Social Influencer Management Software for Nonprofits

Light up your campaigns with Blackbaud Luminate Advocacy, the leading solution to mobilize your supporters, influence policy, and win.

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High-impact organizations choose Blackbaud Luminate Advocacy social influencer software.
Read these stories and more in our customer story showcase.

Influencer Management Software Features and Benefits

Galvanize grassroots support.

Blackbaud Luminate Advocacy provides the insight required to reach those most likely to act and convert their passion for a social cause into results.

  • Target your socially active supporters who will share your campaign’s message with embedded social analytics
  • Turn advocates into donors with easy-to-use identification, marketing automation for nonprofits, embedded wealth analytics, and cultivation tools tools
  • Welcome new advocates with an automated, personalized welcome email series that engages them at a deeper level and eventually converts them to donors or high value supporters
  • Understand what motivates and influences your advocates with clear reporting on how your campaigns perform
  • Highlight your organization's top issues, creating engagement pathways showing your activists which action alerts they have taken part in
  • Recommend the most relevant action alerts based on past behavior or preferences

Persuade decision makers.

Blackbaud Luminate Advocacy allows you to amplify your voice to influence policymakers who can champion your campaigns and help enact change.

  • Count on near 100% delivery for the House, Senate, and President of the United States, including delivery to web forms that require CAPTCHA and other logic puzzles. Blackbaud is the only vendor to embed delivery reporting in its influencer campaign management tool.
  • Blackbaud's Tweet @ Your Rep widget lets you create a customizable message that supporters can send to their political representatives.
  • Drive action within municipal government by sending letters targeted to city council and state representatives.
  • Influence the debate in your community and with decision makers through letters to the editor.
  • Personalized action centers highlight your organization's top issues on your website, showing your activists the action alerts they've taken part in and which ones they haven't yet acted on.
  • Support chapters with multi-affiliate functionality, allowing chaptered organizations to create and maintain their own local websites, action alerts, and influencer campaign emails, while preserving your parent organization's brand.

Increase impact and efficiency.

Blackbaud Luminate Advocacy helps nonprofits get more done by offering them the strongest, most complete solution. No one else can offer advocacy capabilities as deeply integrated with your fundraising, marketing, and more.

  • Save time and money by consolidating disparate processes, communications, and data into one, comprehensive cloud solution that's accessible to your entire organization anywhere, anytime, on any device
  • Enjoy clean, consumable data, without doing the legwork—built-in data enrichment services find missing addresses, emails, and phone numbers for you
  • Increase impact by optimizing your influencer campaign strategy and execution
  • Drive unmatched results with the industry’s most powerful analytics

Use open, flexible integrations.

Extend the power of your core advocacy and marketing solutions with Blackbaud's partners and open APIs.

  • Advanced mobile canvassing
  • Peer-to-peer texting and SMS action alerts
  • Record video testimonials from your strongest supporters and social influencers to share on Facebook®
  • Grow your email list with petitions optimized for Facebook®

Resources for Luminate Advocacy


Webinar: Grassroots Galvanizer


How to Create a Super Advocates Program


Luminate Advocacy Datasheet

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