Data Enrichment Services
Keep your supporter relationships healthy, active and growing.
High-impact organizations choose Blackbaud.
Read these stories and more in our customer story showcase.
Data is one of your most important assets. Give it the attention it deserves.
Accurate, meaningful data makes it possible for you to nurture fruitful, meaningful relationships with the people in your database. Inaccurate data can destroy those relationships. Don’t leave it up to chance.
Blackbaud Target Analytics® is backed by a commitment to data quality, deep expertise in industry best practices, and powerful information to keep your data clean, accurate and bursting and the seams with supporter insights.
With Blackbaud’s data enrichment services, you can:
- Understand who is in your database and how to connect with them
- Get a holistic view of your data
- Ensure you’re not leaving donations on the table
- Stop wasting time and energy with bad data
Data Hygiene
Data hygiene allows you to get the most from your database by keeping the contact information of your constituents up to date and accurate.
- AddressFinder™: Provide the most current constituent address information, find "bad" addresses, and make corrections to contact information that is USPS compliant.
- AddressAccelerator: Ensure that data is entered correctly into your database and validates addresses on the fly.
- DeceasedRecordFinder™: Avoid embarrassing mistakes and unnecessary postage by identifying persons in your database who are deceased.
Contact Appends
Contact appends maximize your ability to connect with your constituents by opening the doors to multiple communication channels.
- EmailFinder™: The average database is missing more than half of constituents' email addresses. EmailFinder uses a permission-based approach to acquire email addresses and send emails, allowing you to leverage one of the lowest cost and preferred communication channels.
- PhoneFinder™: Add phone numbers to constituent records, and flag whether those numbers are on the national "Do Not Call" registry.
- CellPhoneFinder: Acquire cell phone numbers in an increasingly mobile world to open new communication and donation channels.
Demographic Appends
Demographic appends help you better understand your constituents.
- AgeFinder™: Add this important variable to your constituent records that can help the development of your fundraising programs—especially planned giving programs.
- GenderFinder™: Add gender to your constituent records to ensure that you address your constituents appropriately and better segment your constituent population.
- PeopleFinder™: Track down constituents you can’t find using AddressFinder with this unique system that uses known fields in your constituent records (as little as name and last city of residence) to search and update constituent records.
- CongressionalDistrictFinder: Append an organization’s records with the appropriate federal congressional district based on a constituent’s address information.
- LegislativeDistrictFinder: Append both congressional and state-level legislative districts (Senate and House) info based on a constituent's address information.
Other Services
Other services help make sure you don't leave any donations on the table.
- MatchFinder®: Thousands of companies offer matching gift programs that are underutilized because employees or organizations don’t know about them. MatchFinder allows you to easily identify donors whose companies offer matching gifts and gives you the information you need to leverage these programs.
- EmployerFinder: If your organization knows the employers of your supporters, that information can unlock the potential to build a successful matching gift program. Blackbaud Target Analytics can help by first identifying the employers of your constituents with EmployerFinder.
Resources for Data Enrichment Services
Data Enrichment Services Datasheet
To ensure that your database is ready for any analytics, the first step is to optimize the information you already have: first and foremost, your donor contact information.
Sisters of Charity Customer Story
Located in Dubuque, Iowa, Sisters of Charity of the Blessed Virgin Mary follows in the footsteps of its Irish foundress, Mary Frances Clarke, who answered God’s call to serve immigrants in the United States more than 175 years ago.
Data Enrichment 101: Best Practices to Optimize Your Donor Database
In this on-demand webinar, get tips and best practices for evaluating data hygiene, implementing a data clean-up plan, and performing regular database maintenance.