Data Enrichment, Appending & Enhancement Services
Accurate constituent information helps keep your support relationships healthy, active and growing.
High-impact organizations choose Blackbaud data maintenance software solutions to manage their valuable information efficiently and effectively.
Read their stories and more in our customer story showcase.
Data is one of your most important assets. Give it the attention it deserves.
Accurate, meaningful data makes it possible for you to nurture fruitful, purposeful relationships with the people in your database. Inaccurate data can damage those relationships. Don't take that chance.
Blackbaud Target Analytics® is backed by a commitment to data quality, deep expertise in industry best practices, and powerful information to keep your data clean, accurate, and bursting at the seams with supporter insights.
With Blackbaud’s data enrichment services, you can:
- Understand who is in your database and how to connect with them
- Get a holistic view of your data
- Ensure you’re not leaving donations on the table
- Stop wasting time and energy with bad data
Data Maintenance and Hygiene
Get the most from your organization's constituent database. Data hygiene services help you keep contact information up to date and accurate.
- AddressFinder™: Provide the most current constituent address information, find "bad" addresses, and make corrections to contact information that is USPS compliant
- AddressAccelerator™: Ensure that data is entered correctly into your database and validates addresses on the fly
- DeceasedRecordFinder™: Avoid embarrassing mistakes and unnecessary postage by identifying persons in your database who are deceased
Data Enrichment and Contact Appends
Maximize your ability to connect with your constituents. Contact appends help you open the doors to multiple communication channels.
- EmailFinder™: The average database is missing more than half of constituents' email addresses — EmailFinder uses a permission-based approach to acquire email addresses and send emails, allowing you to leverage one of the lowest cost and preferred communication channels.
- PhoneFinder™: Add phone numbers to constituent records and flag whether those numbers are on the national "Do Not Call" registry
- CellPhoneFinder: Acquire cell phone numbers in an increasingly mobile world to open new communication and donation channels.
Data Enhancement and Demographic Appends
Gain a better understanding of your constituents. Demographic appends help you obtain insights that can enhance your outreach efforts.
- AgeFinder™: Add this important variable to your constituent records that can help the development of your fundraising programs—especially planned giving programs
- GenderFinder™: Add gender to your constituent records to ensure that you address your constituents appropriately and better segment your constituent population
- PeopleFinder™: Track down constituents you can’t find using AddressFinder with this unique system that uses known fields in your constituent records (as little as name and last city of residence) to search and update constituent records
- CongressionalDistrictFinder™: Append an organization’s records with the appropriate federal congressional district based on a constituent’s address information
- LegislativeDistrictFinder™: Append both congressional and state-level legislative districts (Senate and House) based on a constituent's address information
Additional Data Appending Services
Increase donation potential. Other data appending services help you identify matching programs your organization and constituents can take advantage of.
- MatchFinder®: Thousands of companies offer matching gift programs that are underutilized because employees or organizations don’t know about them — MatchFinder allows you to easily identify donors whose companies offer matching gifts and gives you the information you need to leverage these programs
- EmployerFinder™: If your organization knows the employers of your supporters, that information can unlock the potential to build a successful matching gift program — Blackbaud Target Analytics can help by first identifying the employers of your constituents with EmployerFinder
Data Enrichment Services Resources
Data Enrichment Services Datasheet
To ensure that your database is ready for any analytics, the first step is to optimize the information you already have: first and foremost, your donor contact information.
Customer Story: Sisters of Charity
Located in Dubuque, Iowa, Sisters of Charity of the Blessed Virgin Mary follows in the footsteps of its Irish foundress, Mary Frances Clarke, who answered God’s call to serve immigrants in the United States more than 175 years ago.
Data Enrichment 101: Best Practices to Optimize Your Donor Database
In this on-demand webinar, get tips and best practices for evaluating data hygiene, implementing a data clean-up plan, and performing regular database maintenance.