Direct Marketing Insights
Use specialized, actionable insights to share the right message at the right time and drive support for your cause.
High-impact organizations choose Blackbaud solutions to boost direct marketing initiatives.
Read their stories and more in our customer story showcase.
Optimize your direct response programs with specialized data insights that help you deliver the right message to the right people at the right time
As you work to maximize your impact, you can’t afford to waste your time or resources on ineffective marketing strategies. To reach as many people as possible, increase response rates, and ultimately raise more fundraising dollars, you need ensure you get the right message in front of the right people, using the right channel.
Blackbaud leverages comprehensive, multi-dimensional consumer and philanthropic data and applies advanced analytics to produce prescriptive insights specific to direct marketing programs.
With Blackbaud’s direct marketing analytics services, you can:
- Maximize response rates and reduce costs by prioritizing constituents most likely to support your cause
- Utilize a multi-channel engagement strategy that aligns with each constituent’s channel preferences
- Recruit monthly recurring donors (sustainers) and increase revenue retention
- Customize ask strings to align with each constituent’s capacity
- Personalize messaging to maximize response rates and engagement
Discern which people in your network are most open to sponsoring your cause.
Direct Marketing Analytics helps you understand who in your database is likely to be a good donor by leveraging Blackbaud's proprietary data to model and deliver:
- Philanthropic Scores—likelihood to be philanthropic
- Sustainer Scores—likelihood to participate in a sustained giving program
Understand how to engage with your constituents.
Channel scores help you know which communication channel is most likely to garner a constituent response. Each constituent will receive a score for email, phone, and direct mail so that you can decide how to engage.
Construct powerful appeals for maximum impact.
Getting the right information and ask to the right constituent is now easier than ever. Blackbaud gives you the tools you need to customize direct marketing messaging for each potential donor.
- Donor Personas: Blackbaud uses cluster segmentation to sort your constituents into groups based on capacity, giving behavior, sociodemographics and attitudes toward giving. Persona insights help you tailor unique messaging most likely to elicit support and engagement from each group.
- Gift Array: Blackbaud provides a gift array for each constituent who is most likely to pledge support for your cause