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Building a Winning, Data Driven Fundraising Strategy

Target Analytics, a division of Blackbaud, offers data driven solutions for every stage of the donor lifecycle. Fundraisers have relied on Target Analytics’ decades of experience to help increase revenue year-over-year, build a loyal and active donor base, and improve fundraising ideas and program performance across all channels and focus areas.

Whether your organization is looking to increase response rates for its annual fund direct mail program, trying to find and quantify new major donor prospects, reviewing past campaign performance trends by donor groups, or just needs basic database hygiene practices, Target Analytics for nonprofits gives you the solutions and expertise to help your organization reach its fullest fundraising potential.

Fundraising Data, Target Analytics, and Prospect Research at a Glance:

Get Your Scorecard

Our complimentary scorecard reveals your database’s quality and fundraising potential across key metrics to show areas of strength and opportunity. Data is screened against specific benchmarks to identify if you are above or below your industry peers. Scorecard results can help you determine what services are best suited for your organization and highlights areas where you may wish to put additional investment.

To learn more about scorecards, check out the following tip sheets:

Want your scores? Contact us today!


Maintain Your Donor Database

Data quality has a direct impact on your ability to connect with your key constituencies. Our Data Enrichment Services can clean, append, or update critical data elements and help your organization target direct marketing appeals, improve response rates, and save production and postage costs.

Accurate data is critical to your organization’s success which is why the health of your data is so essential. Healthy data is true, complete, and up-to-date. With healthy data, you organization can build and maintain better relationships with its supporters and operate more efficiently, ultimately saving time and money.

To learn more, visit our Data Enrichment Services page.

Research Your Best Major Donor Prospects

It takes precision and the best data available to build a winning prospect research strategy. We use the most reliable data sources available to help your organization get to know its donors better and identify their giving potential. Plus, Target Analytics is your supplier for many key nonprofit data sources, such as NOZAdonors™, the world's largest database of charitable donations. Take your prospect research to the next level with ResearchPoint, an industry leader in prospect research and major donor management software solutions.

To learn more, visit our Prospect Research page.


Optimize Your Direct Response Campaigns

Whether you’re executing a direct mail campaign, kicking off program budgeting, or thinking about a new marketing strategy, Target Analytics’ direct response marketing solutions can ensure the success of your organization’s communication plans. Donor loyalty insight, channel indicators, and response models allow you to optimize end-to-end direct response program strategies—from new donor acquisition lists to long term cultivation to multichannel outreach.

To learn more, visit our Direct Marketing Services page.


Analyze and Benchmark Donor Giving Behavior and Fundraising Performance

donorCentrics puts the donor, rather than the campaign, at the center of the analysis. The service helps organizations develop strategies to maximize the value of their relationships with donors at all stages of giving. Get the accurate, unbiased performance metrics you need to evaluate the success of your program and identify opportunities for growth. Collaborate with peers to share fundraising best practices and discover new techniques for success. Use the interactive donorCentrics Dashboard application to evaluate the giving performance of every past donor as the year progresses and drill-down to specific accounts to take immediate action on key underperforming segments.

To learn more, visit the donorCentrics page.


Visualize Your Fundraising Strategy and Campaigns

Multichannel marketing is now the norm, but how do nonprofit marketers plan for success? How do you envision, execute, and measure campaigns without the data and tools you need to make effective decisions? With VantagePoint™, you’ll have the clear insight you need to make decisions with confidence. Our approach brings opportunities into view by centralizing fundraising sources and turning your data into timely, actionable information—without the manual effort. Interactive, business intelligence tools provide industry-standard KPIs and dashboards that visualize fundraising performance to quickly bring attention where it’s needed most. As a result, you’ll make better investment decisions, drive new revenue, and increase engagement across channels.

Learn more about VantagePoint™, Blackbaud’s business intelligence solution..



Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada and the United Kingdom. For more information, visit

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