Since 1981, Save the Manatee Club has concentrated on reducing the
negative impact to manatees and their aquatic habitat by increasing public
awareness and education; sponsoring research, rescue, rehabilitation, and
release efforts; advocating for strong protection measures; and taking legal
action when appropriate.

The organization was using a variety of platforms for online marketing, which
kept its constituent data separate and made it difficult to understand the
ways its constituents supported its cause. It needed a solution that could
provide a holistic view of its supporters so it could better engage with them
and build stronger relationships.

In the summer of 2015, Save the Manatee Club implemented Blackbaud
Luminate Online® and began running email marketing, fundraising, and
advocacy all on a single platform. This solution streamlined tasks and
provided the organization with the 360-degree supporter view it needed.

Tonya Higgins (the organization’s director of development and operations)
and the rest of the crew at Save the Manatee Club are excited about the
future and the possibility of growing support. “[Blackbaud] Luminate Online allows for more thorough, holistic communication,” Higgins said. “It’s
empowering to get to know your supporters by understanding how they’re
responding to your communications.” By knowing why people respond or donate, the organization can tailor future campaign messages to increase
interaction, engagement, and support.

By partnering with Blackbaud, Save the Manatee Club was able to integrate online and offline giving channels. With a better understanding of what its
supporters wanted and expected, plus a powerful fundraising campaign, the
organization tripled its previous #GivingTuesday fundraising record! With
results like that, Save the Manatee Club has a greater chance of fulfilling its mission and providing the gentle giants with a better future.