For more than 15 years, University of Georgia’s Office of Development has looked to insights from Blackbaud’s donorCentrics® to better understand the drivers of annual giving and shape enduring strategies and initiatives, including the Third Pillar campaign. We talked with Jill Bateman, UGA’s senior director for annual and special giving, about the benefits of donorCentrics fundraising performance insights, collaborative peer benchmarking, and the historical record established for UGA’s team as annual giving increased by 250% with a 56% increase in donors.
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