United States Naval Academy Alumni Association & Foundation
USNA AAF Deploys Blackbaud CRM to Improve Constituent Engagement and Fundraising Outcomes
Higher Education Institutions
“Blackbaud CRM gives us a holistic view into our constituents, allowing us to better understand and prioritize what donor relation efforts are working and help drive our forward strategy. The
depth and richness of data that we’re able to
manage and the ability to track activities very
closely in the system enables us to take a data driven approach to future engagement.”
The U.S. Naval Academy Alumni Association & Foundation (USNA AA&F) are two independent, not-for-profit corporations operating as a fully integrated organization in support of the Naval Academy and its mission. The organization’s focus and core competencies are engagement and philanthropy in pursuit of complementary and closely aligned missions.
With a primary focus on engagement, the Alumni Association promotes informed advocacy for today’s Naval Academy and Brigade of Midshipmen among its many constituents—alumni, parents and friends. The Association, governed by the Board of Trustees, keeps its more than 60,000 members informed through a network of 101 chapters around the world, about 76 active class organizations, and 80 parent clubs.
Prior to deploying Blackbaud CRM®, USNA AA&F had a legacy fundraising management system that lacked the flexibility to fit their unique needs and was approaching end-of-life. To address these challenges, the organization selected Blackbaud CRM to improve constituent engagement and fundraising outcomes.
USNA AA&F partnered with Blackbaud to examine the return on investment (ROI) USNA AA&F realized by deploying Blackbaud CRM. The study found that USNA AA&F experienced the risk-adjusted ROI, benefits, and costs shown below.
143%
ROI
2.5 Years
Payback
With Blackbaud CRM, USNA AA&F achieved the
following results:
✓ $4.7 million fundraising increase attributable to Blackbaud CRM.
Among the multiple process improvements, including configuring the
system to work the way they needed, gaining increased visibility into
constituent data, and the ability to automate data clean up helped the
team achieve this lift in funds raised.
✓ $647,000 of labor costs avoided due to automation and increased
reporting capabilities. The organization simplified its formerly time-consuming processes through increased efficiencies.
✓ $593,000 of maintenance and custom application costs avoided.
The organization decommissioned its legacy fundraising
management system.
By leveraging included analytics capabilities, USNA AA&F is now
conducting faster and higher quality analysis on donors and prospects that
is informing their solicitation strategies. With cleaner data, their annual
giving team and major gift officers can more accurately determine who they
should be targeting and for which specific asks.
The integration with Blackbaud Internet Solutions has been instrumental in
the success USNA AA&F has achieved. The team is now able to automate
quarterly reports and have increased the visibility and detail of donor
communications records.
“Blackbaud CRM gives us a lot more visibility into key metrics and provides the insights needed to power strategic decisions. The efficiencies of managing this data we’ve gained are amazing, it now only takes us five minutes to run a report that used to take us 24 hours!”
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