The U.S. Naval Academy Alumni Association & Foundation support the Naval Academy and its mission through engagement and philanthropy. USNA AA&F achieved a 143% return on investment in five years after implementing Blackbaud CRM, which provides them a new depth and richness of data. 

With a primary focus on engagement, the Alumni Association promotes informed advocacy for today’s Naval Academy and Brigade of Midshipmen among its many constituents—alumni, parents and friends. The Association, governed by the Board of Trustees, keeps its more than 60,000 members informed through a network of 101 chapters around the world, about 76 active class organizations, and 80 parent clubs.

Prior to deploying Blackbaud CRM®, USNA AA&F had a legacy fundraising management system that lacked the flexibility to fit their unique needs and was approaching end-of-life. To address these challenges, the organization selected Blackbaud CRM to improve constituent engagement and fundraising outcomes.

USNA AA&F partnered with Blackbaud to examine the return on investment (ROI) USNA AA&F realized by deploying Blackbaud CRM. The study found that USNA AA&F experienced the risk-adjusted ROI, benefits, and costs shown below.



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