Storytelling for Impact
Foundations exist to make an impact.
In a world where most institutions exist to make money or accumulate power, foundations have a higher calling. They are about working to improve lives in their communities as well as addressing issues in faraway countries – leading efforts to cure diseases, improve the environment, address poverty, and numerous other causes.
It's surprising, then, that many foundations often fail to focus their storytelling on the impact they're having, the problems they’re trying to solve, or the challenges they face.
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