Donor Acquisition: Building the Base of the Donor Pyramid Through Change Management
What is one of the most challenging elements of building and running a successful annual giving program? Donor acquisition! Acquiring donors is a challenge that fundraisers have been trying to understand in new ways since the beginning of fundraising.
Join Alberto Perez, Annual Giving Officer at the University of North Georgia Foundation, and Blackbaud’s Stacy Rooney in this pre-recorded session to unearth a new perspective and look at donor acquisition through the framework of change management. Attendees will leave this session with new insights about donor acquisition for the ever-changing future and an understanding of change management to apply to all aspects of fundraising.
Watch this free on-demand video now.