Finding Value in the Middle

An Examination of Mid-Level Giving

Blackbaud principal analytics consultant Lawrence Henze breaks down mid-level giving in two parts: analysis of mid-level donors and best practices to promote mid-level fundraising success. It's time to put the "we have always done it this way" mindset away and embrace new strategies to grow revenue.

Read through this whitepaper to better understand:

  • Characteristics, giving patterns, demographic, and financial attributes of mid-level donors
  • Overarching principles of mid-level fundraising strategies
  • Keys to promoting continuing success and maximizing ROI
PDF image of the Finding Value in the Middle white paper