The Changing Best Prospect
Every Organization Has a Different "Best Prospect"
How does your organization identify its "best prospects" and acquire new donors in a dynamic environment? The best prospect for a healthcare system with 15 hospitals doesn’t have the same best prospect as a hospice organization that is working to diversify from event-based giving.
In this whitepaper, we will address the following questions:
- What is a best prospect and how do you identify them?
- How do you work with best prospects?
- How do you move forward with your best prospects?
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