The Changing Best Prospect

Every Organization Has a Different "Best Prospect"

How does your organization identify its "best prospects" and acquire new donors in a dynamic environment? The best prospect for a healthcare system with 15 hospitals doesn’t have the same best prospect as a hospice organization that is working to diversify from event-based giving.

In this whitepaper, we will address the following questions:

  1. What is a best prospect and how do you identify them?
  2. How do you work with best prospects?
  3. How do you move forward with your best prospects?
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