Video: Improve Your Fundraising Email Performance Using Personalization
Simple and Effective.
Paul St Onge from Doing Good Digital briefly talks about how to improve the effectiveness and performance of your fundraising email campaigns. One of the best strategies is using email personalization, which typically results in a 15-20 percent increase in overall performance.
In this short video, Paul walks through how to add personalization to emails in Blackbaud Luminate Online using a GivingTuesday example.
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