Fundraising at the Speed of Life

Strategies for Sustainability Through Uncertain Times

Strategies for Sustainability Through Uncertain Times

The surest route to sustainability is to build your fundraising program around the belief that each constituent has a potential lifetime financial value. Your job is to cultivate that value over the course of a constituent’s relationship with you—from freshly minted graduate to final farewell. This may require your advancement team to change its perspective. Sustainable fundraising requires that you rely less on immediate gratification, and instead focus on fundraising at the speed of life. 

In this whitepaper, we cover four strategies to help you orient your institution towards long-term fundraising sustainability. These strategies are supported by research sourced from Blackbaud Fundraiser Performance Management's community of more than 140 higher education institutions:

  • Strategy #1: Create an environment where gift officers thrive
  • Strategy #2: Connect with constituents based on their preferences
  • Strategy #3: Deploy specialised cultivation technologies
  • Strategy #4: Continue your quest for efficiency.

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