How to Find Your Next Generation of Major Gift Donors

Many gift officers lean heavily on evergreen and wealthy donors as an easy way to meet giving goals. But the category of donors who currently contribute the largest, most reliable donations is shrinking, and the group of donors poised to replace them is giving less and less.

So how do colleges and universities that depend on fundraising survive a potentially fatal dip in revenue?

It’s time to shift focus from maintaining relationships to nurturing a healthy donor pipeline.

Learn how in  How to Find Your Next Generation of Major Donors.  

With a strong group of new donors, you’ll be able to ensure fundraising streams are available for future students and organizational initiatives.


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