How to Find Your Next Generation of Major Gift Donors

The Fundraising Landscape is Changing

The easy way to meet your giving goals is to lean heavily on evergreen and wealthy donors—and, a lot of gift officers do just that. This strategy makes it easy to meet short-term goals, but is ultimately self-defeating.

Higher education advancement organizations of all sizes are grappling with declining participation rates and an aging major donor population. The ranks of beloved, generous donors are contracting, not growing. Major giving teams need new strategies to replenish their strongest donors. This whitepaper shares the importance of:

  • Examining the data on evergreen donors
  • Balancing today's goals with the long-term health of your program
  • Redeploying gift officers to develop new major gifts prospects
  • Using generational leaders to expand your major gifts portfolio



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