Ideas for Gift Officer Communication During a Crisis

Higher education gift officers have a unique job—even in “normal” times. Successful gift officers build personal relationships on behalf of their institution. As representatives of an institution, it can be a fine line to know how much of your personal life to share so the prospect or donor knows and trusts you while keeping a focus on their relationship with the institution.

In uncertain times, it can be additionally challenging. The line between professional and personal may be blurred. So, what can higher education gift officers do in this time? Download the white paper to learn new ideas for gift officer communication during a crisis.

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