New Measures of Impact

How colleges and universities can redefine their value proposition with key stakeholders

For more than three decades, American colleges and universities have been able to bank on one thing: public trust in higher education. Ever since the recession of the early 1980s led to deep and permanent cuts in manufacturing in the U.S., the wage premium for college graduates has ballooned, driving a decades-long expansion in enrollment.

But in recent years that wage premium for bachelors’ degrees in particular has flattened, according to the National Bureau of Economic Research, making it more difficult for institutions to ride the coattails of national averages about the economic benefits of going to college.

Authored by NY Times Bestseller Jeffrey Selingo, this eBook explores what higher education institutions will need to do to define and communicate their total value proposition in the decade ahead.

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