Charleston, S.C. (October 08, 2015) — The Skechers Performance Los Angeles Marathon has selected everydayhero, Blackbaud’s crowdfundraising platform, as the official peer-to-peer fundraising platform for the 2016 event. The partnership will provide Los Angeles Marathon registrants the opportunity to select from one of 107 official charity partners and turn their efforts into much needed funds for the cause they care most about.
“To date, Los Angeles Marathon participants have raised more than $40 million for non-profits and now through our partnership with everydayhero, we hope to see that number grow to make an even bigger impact for charities,” said Rachel Sanchez, manager of Charity Partnerships at the Los Angeles Marathon. “Everydayhero’s comprehensive approach to fundraising, paired with industry leading support for the runner, charities and events made for a powerful combination, and was at the heart of why we chose everydayhero as the official peer-to-peer fundraising platform of the Skechers Performance Los Angeles Marathon’s Charity Program.”
“The US running industry, which experienced 300% growth from 1990-2013, is turning fitness-events into powerful forces for good,” said Nathan Betteridge, co-founder and managing director of everydayhero. “Multi-charity events like the Los Angeles Marathon are leading the way by offering participants the option to fundraise for causes they are passionate about while providing charities with a new stream of donations and brand awareness. We are thrilled to partner with the Los Angeles Marathon in their quest to give back to the community.”
As well as enabling people to fundraise for their favorite cause, everydayhero integrates with fitness tracking applications to record and track the physical effort participants put into their training and race. It provides participants and their supporters a much richer picture of their giving efforts and makes the experience more engaging and enjoyable.
About LA MARATHON LLC
LA MARATHON LLC, a subsidiary of McCourt Global, creates world-class experiences that ignite passion in athletes and connect communities through the transformative power of sport. The Skechers Performance Los Angeles Marathon is among the largest marathons in the country with more than 26,000 participants, thousands of volunteers and hundreds of thousands of spectators. The “Stadium to the Sea” course, starting at Dodger Stadium and finishing near the Santa Monica Pier, is one of the most scenic in the world, taking runners on a tour of Los Angeles past every major landmark. LA MARATHON LLC will host the 2016 Olympic Team Trials for Men’s and Women’s Marathon, awarded by USA Track & Field and the U.S. Olympic Committee, which will take place in Los Angeles February 13, 2016. For more information, please visit www.lamarathon.com.
everydayhero, a Blackbaud (NASDAQ: BLKB) company, is a platform that is transforming how people give to the causes they care about most. The company believes every fundraising and giving effort has a story and legacy that is represented by far more than a dollar amount. everydayhero is bringing those stories to life and helping supporters share with the world everything they give to a cause. The platform helps supporters to fundraise for charities and track their giving footprints to show the action, spirit and energy that is put forth to improve the world on a local, national and global scale. For more information visit www.everydayhero.com.
Serving the nonprofit, charitable giving and education communities for more than 30 years, Blackbaud (NASDAQ:BLKB) combines technology solutions and expertise to help organizations achieve their missions. Blackbaud works in over 60 countries to support more than 30,000 customers, including nonprofits, K12 private and higher education institutions, healthcare organizations, foundations and other charitable giving entities, and corporations. The company offers a full spectrum of cloud and on-premise solutions, and related services for organizations of all sizes, including nonprofit fundraising and relationship management, eMarketing, advocacy, accounting, payments and analytics, as well as grant management, corporate social responsibility, education and other solutions. Using Blackbaud technology, these organizations raise, invest, manage and award more than $100 billion each year. Recognized as a top company, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, the Netherlands, Ireland and the United Kingdom. For more information, visit www.blackbaud.com.
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