New Blackbaud Institute and GivingTuesday Report Proves Long-Term Engagement and Value of GivingTuesday Donors
The Blackbaud Institute released a new report in partnership with GivingTuesday, the global generosity movement, that examines the unique long-term impact of GivingTuesday donors and provides strategies for nonprofits to strengthen year-round engagement. The analysis shows that donors who give on GivingTuesday are consistently more likely to repeat giving the following year than those who donate at other times of the year…
