Blackbaud Newsroom

Blackbaud Releases 2015 Fundraising Insights

Suggests Key “Nonprofit Resolutions” to Inform Improved Fundraising in 2016

Charleston, S.C. (January 4, 2016) – Blackbaud, Inc. (NASDAQ: BLKB), the leading provider of software and services for the global philanthropic community, today shared key insight from industry experts to help guide nonprofit fundraising efforts in 2016. Top fundraising recommendations include: Exceed donor expectations; focus on impact; improve data quality; build a seamless tech experience; and embrace a multi-channel approach.

2016 will be a year of great opportunity for the philanthropic sector. The same trends that are changing the world at a rapidly accelerating rate, are impacting the fundraising profession in new and exciting ways. In the midst of all these developments, it’s more important than ever for nonprofits to keep their goals clear and focus on what matters.

Five Resolutions to Guide Nonprofit Fundraising in 2016

  1. Exceed Donor Expectations – “Fight for every donor. Even small changes in donor retention practices can make a significant difference.” Chuck Longfield, Senior Vice President, Chief Scientist, Blackbaud
  2. Focus on Impact – “Donors have more choice than ever before. Fundraisers will need to focus on tying the impact of gifts to the cause itself in order to retain and gain supporters.” Rachel Hutchisson, Senior Vice President, Corporate Citizenship & Philanthropy, Blackbaud
  3. Improve Data Quality – “With the proper data quality and program analytics, you will be prepared to expand and optimize your fundraising in 2016 and beyond.” Richard Becker, President, Target Analytics, Blackbaud
  4. Build a Seamless Tech Experience – “2016 will be a year of tremendous opportunity to further your mission in innovative ways with technology.” Mary Beth Westmoreland, Chief Technology Officer, Blackbaud
  5. Embrace a Multi-channel Approach – “Nonprofits should embrace a multichannel outreach approach that will help them build stronger relationships with their supporters.” Steve MacLaughlin, Director of Analytics, Blackbaud

For additional information that will help impact nonprofits’ fundraising performance, visit 50 Fascinating Philanthropy Stats. This new central hub of need-to-know statistics from reputable sources across the industry will help nonprofits understand the sector and how their organization compares.

About Blackbaud

Serving the nonprofit, charitable giving and education communities for more than 30 years, Blackbaud (NASDAQ:BLKB) combines technology solutions and expertise to help organizations achieve their missions. Blackbaud works in over 60 countries to support more than 30,000 customers, including nonprofits, K12 private and higher education institutions, healthcare organizations, foundations and other charitable giving entities, and corporations. The company offers a full spectrum of cloud and on-premise solutions, and related services for organizations of all sizes, including nonprofit fundraising and relationship management, eMarketing, advocacy, accounting, payments and analytics, as well as grant management, corporate social responsibility, education and other solutions. Using Blackbaud technology, these organizations raise, invest, manage and award more than $100 billion each year. Recognized as a top company, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, the Netherlands, Ireland and the United Kingdom. For more information, visit

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Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at or upon request from Blackbaud’s investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.