JustGiving to Revolutionize Fundraising with the Integration of Generative AI


JustGiving’s generative AI technology will help people create compelling fundraising pages in a matter of seconds to raise more money for the causes they care about

Charleston, S.C. (August 28, 2023) — Blackbaud (NASDAQ: BLKB), the leading provider of software for powering social impact, today announced a groundbreaking AI development for JustGiving®, the world’s most trusted platform for online giving. Through generative AI, fundraisers on JustGiving are now able to quickly and easily create personal stories to share with their networks. This update is expected to benefit more than 20,000 charities, as part of Blackbaud’s Intelligence for Good® strategy.

On JustGiving, more than 850,000 fundraising pages were created last year, and of these, around 35% of fundraisers chose to use the platform’s pre-written content instead of writing their own individual stories.

JustGiving’s research shows that pages that include a clear and personal story raise around 65% more than those that don’t, highlighting the impact a compelling story can have for a fundraiser. Using generative AI, JustGiving now provides fundraisers with an AI-powered writing assistant that allows them to quickly and easily create personal stories to share with their networks.

“We know it can be difficult for our fundraisers to write up their very personal stories. Yet, those individual stories are the most important part of a fundraising page as they help people across communities understand what they’re doing and why they’re doing it,” said Pascale Harvie, senior vice president, JustGiving from Blackbaud. “By using AI in this way as a powerful force for good, it’s our hope that our fundraisers will feel confident to share their JustGiving pages with their friends, family members and across their networks.”

Blackbaud recently unveiled a major new wave of its Intelligence for Good® strategy, with a commitment to creating AI for social impact teams that is accessible, powerful and responsible.

“The development on JustGiving is another fantastic example of how we’re expanding into new areas to make AI more accessible to fundraisers,” said Kevin McDearis, chief technology officer, Blackbaud. “This latest wave of innovation builds on Blackbaud’s proven history of building and delivering actionable insights that help nonprofits and individuals raise more money for important causes.”

Learn more about Blackbaud’s Intelligence for Good approach here.

About Blackbaud
Blackbaud (NASDAQ: BLKB) is the leading software provider exclusively dedicated to powering social impact. Serving the nonprofit and education sectors, companies committed to social responsibility and individual change makers, Blackbaud’s essential software is built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility and education management. With millions of users and over $100 billion raised, granted or managed through Blackbaud platforms every year, Blackbaud’s solutions are unleashing the potential of the people and organizations who change the world. Blackbaud has been named to Newsweek’s list of America’s Most Responsible Companies, Quartz’s list of Best Companies for Remote Workers, and Forbes’ list of America’s Best Employers. A remote-first company, Blackbaud has operations in the United States, Australia, Canada, Costa Rica and the United Kingdom, supporting users in 100+ countries. Learn more at www.blackbaud.com or follow us on Twitter, LinkedIn, Instagram and Facebook.

About JustGiving® from Blackbaud®
JustGiving is the world’s most trusted platform for online giving. We help people raise money for the charities and people they care about the most. In 2000, JustGiving.com began with one simple goal – to enable charities to receive donations online from anywhere in the world. Fast forward 22 years and over £6 billion has been raised for good causes in almost every single country in the world. JustGiving became part of Blackbaud in 2017. 

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Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties, including statements regarding expected benefits of products and product features. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at www.sec.gov or upon request from Blackbaud’s investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.