The Blackbaud Index: Disaster Relief Donors Give Online First
The Blackbaud Index today reported that overall charitable giving to nonprofits increased 1.5% and online giving increased 12.6% for the three months ending April 2015 as compared to the same period in 2014.
An important finding in the April 2015 data was the impact of the Nepal Earthquake on giving. On April 25, a 7.8 magnitude earthquake struck Nepal and killed more than 8,000 people while injuring another 19,000. Online giving continues to be the first-response channel of choice for donors following a disaster and it tends to spike within three to four days of the event, and this was true for the Nepal Earthquake.
As reported in the 2014 Charitable Giving Report, overall giving grew 2.1% while online giving grew 8.9% for the full year 2014 compared to the full year 2013. Learn more about charitable giving trends in 2014 and gain additional insight from nonprofit industry experts by downloading the report at www.blackbaud.com/charitablegiving.
The Blackbaud Index provides the most up-to-date information on charitable giving today. Tracking more than $16 billion in US-based charitable giving, the Index is updated on the first of each month (or the next business day) and is based on a three-month moving average of year-over-year percent change. Featuring overall and online giving, the Index can be viewed by size and subsets of the nonprofit industry via an interactive online chart. The Index also features a fundraising benchmark calculator that allows users to easily chart their own results against the Index and historical data to provide a fuller view of charitable giving.
To access The Blackbaud Index, subscribe to monthly email or text alerts, read about the methodology, or access special reports, visit www.blackbaud.com/blackbaudindex.
Serving the nonprofit, charitable giving and education communities for more than 30 years, Blackbaud (NASDAQ:BLKB) combines technology solutions and expertise to help organizations achieve their missions. Blackbaud works in over 60 countries to support more than 30,000 customers, including nonprofits, K12 private and higher education institutions, healthcare organizations, foundations and other charitable giving entities, and corporations. The company offers a full spectrum of cloud and on-premise solutions, and related services for organizations of all sizes, including nonprofit fundraising and relationship management, eMarketing, advocacy, accounting, payments and analytics, as well as grant management, corporate social responsibility, education and other solutions. Using Blackbaud technology, these organizations raise, invest, manage and award more than $100 billion each year. Recognized as a top company, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, the Netherlands, Ireland and the United Kingdom. For more information, visit www.blackbaud.com.
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; risks associated with our products and services capability to provide online giving experiences; risks related to uncertainty regarding market acceptance of products and services, including the adoption of online fundraising; risks associated with the capability of our products and services to aggregate data from multiple external sources and the ability to successfully use those aggregations, including those aggregations related to a unique Giving Footprint; the ability to achieve success in fundraising initiatives; risks associated with successful implementation of multiple integrated software products; delays or interruptions in hosted services; failure to securely collect, store and transmit personal information and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at www.sec.gov or upon request from Blackbaud’s investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.