Carnegie Museums of Pittsburgh
Carnegie Museums of Pittsburgh use technology to grow members and donors.
Carnegie Museums of Pittsburgh used data and marketing expertise to better understand every visitor. With Blackbaud as a partner, the museums tapped into new donors and prospects and learned to attract nontraditional members.
Carnegie Museums of Pittsburgh serve nearly 1.5 million people with programming ranging from art and science to natural history. What began as a single building nearly 125 years ago now spans four distinctive museums with a singular mission of delighting and inspiring diverse audiences.
To ensure that Carnegie Museums provide the most impact to the community—through free and reduced admission and school programs—they must engage members and donors in the most effective ways.
“They’re the ones who are our evangelists,” explained Arielle Bateman, director of prospect engagement. “They’re the ones who are bringing their friends and family into the museums. We lay out the welcome mat for our members by providing them with great content and taking very good care of them so that they stay with us for the long term.”
Carnegie Museums rely on Blackbaud to build an experience that leads to retention. Blackbaud’s solutions help the museums identify people likely to become members or donors and engage prospects with timely communications that introduce them to exhibits and events at the museums.
“We’ve been able to create a robust picture of what our donor looks like, because we have so many touchpoints that we can use for them,” Bateman said. “When it comes to Blackbaud products, we’re using them from start to finish, from acquisition all the way through to the renewal cycle.”
Boosting Revenue with Small Changes
Carnegie Museums recently increased their focus on mid-level giving, which
encompasses donors contributing $1,000 to $25,000 per year. Within five
years, the museums experienced 20% growth in donors of that size.