Chico State University
Chico State University uses innovative fundraising tools to strengthen donor cultivation, improve gift officer efficiency, and boost funds raised.
An organizational restructure combined with Blackbaud Fundraiser Performance Management™ empowered California State University – Chico to revamp and enhance its overall fundraising strategy.
“Partnering with Blackbaud has been great — the services team knew our university’s unique qualities and continues to share insight that helps us optimize our use of the software and our data,” said Evelyn Buchanan, Chico State’s associate vice president for university advancement.
Buchanan’s team—which manages all fundraising and advancement services—depends upon Blackbaud Fundraiser Performance Management to record and use data, and they’ve seen the results. User productivity has improved at Chico State with officers taking full advantage of the ability to seamlessly track and manage their contact reports in the activity center, Buchanan explained.