Blackbaud Newsroom

Blackbaud’s Luminate CRM Helps Nonprofits Raise More Than $1.8 Billion

Leading nonprofit solution on Salesforce1 platform achieves new milestone

Charleston, S.C. (September 23, 2014) – Blackbaud, Inc. (Nasdaq: BLKB) today announced that nonprofit organizations used Luminate CRM to raise more than $1.8 billion in 2013, making it a leading nonprofit CRM solution available on the Salesforce1 platform.

Luminate CRM has the level of sophistication and capabilities to meet the needs of large and mid-size fundraising organizations for online fundraising and direct marketing. “Luminate CRM and Salesforce together provide the LIVESTRONG Foundation with a sophisticated, powerful, and open CRM that allows us to better engage with our donors, event participants and fundraisers, through multiple programs and channels,” saidJustin Joyner, vice president of information technology, LIVESTRONG Foundation. “Luminate CRM, combined with Luminate Onlinehas been instrumental in providing us a complete set of engagement tools to assist in our fight to provide ongoing inspiration and empowerment to those affected directly or indirectly by cancer.”

Industry research shows that multi-channel communications can yield significant improvements in fundraising results. That’s why leading nonprofits are choosing Luminate CRM over other nonprofit solutions on Salesforce. “Luminate CRM allows nonprofits to take a strategic integrated approach to fundraising across channels including mobile, social, email, and direct mail” said Chris Krackeler, Blackbaud’s general manager for Luminate CRM. “And it’s paying off—with this solution, these organizations have raised an impressive amount of money in support of some amazing causes.”

Luminate CRM is a cloud-based solution designed specifically for nonprofit organizations and is built on the Salesforce1 platform. Luminate CRM provides enterprise-level nonprofit organizations with a full suite of marketing, fundraising and database tools to help them achieve their missions. Blackbaud recently announced the availability of Luminate CRM on the Salesforce1 AppExchange, further extending accessibility of the solution to nonprofit organizations. To learn more about Luminate CRM, visit

About Blackbaud
Serving the nonprofit and education sectors for more than 30 years, Blackbaud (NASDAQ:BLKB) combines technology and expertise to help organizations achieve their missions. Blackbaud works with more than 30,000 customers in over 60 countries that support higher education, healthcare, human services, arts and culture, faith, the environment, private K12 education, animal welfare and other charitable causes. The company offers a full spectrum of cloud-based and on-premise software solutions and related services for organizations of all sizes including: fundraising, eMarketing, advocacy, constituent relationship management (CRM), financial management, payment solutions, analytics, education solutions, and vertical-specific solutions. Using Blackbaud technology, these organizations raise more than $100 billion each year. Recognized as a top company by Forbes, InformationWeek, and Software Magazine and honored by Best Places to Work, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, the Netherlands, Ireland and the United Kingdom. For more information, visit

Media Contact

Nicole McGougan
Blackbaud, Inc.

Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at or upon request from Blackbaud’s investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc. and Salesforce1 are trademarks or registered trademarks of, Inc.