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Comprehensive, Cloud Based Software and Services to Grow Constituent Engagement

Luminate Online Marketing™ helps you understand your online supporters and improve online fundraising performance. You'll have everything you need to acquire more constituents, build campaigns for online fundraisers and nurture sustainable donor relationships.

Online Fundraising and Marketing Software

Behind every name there is a story, a relationship and a clear way to engage.

Raise More Money

  • Use fundraising software online to tailor campaigns to constituent interests, motivations and engagement.
  • Customize online information, giving levels and fundraising campaigns to individual donor preferences for significant growth in online fundraising.
  • Use our fundraising products to boost fundraising results by identifying online fundraising trends based on donor status, geography and other factors.
  • Develop trigger-based welcome series and fundraising campaigns that allow you to automatically stay in touch with constituents based on their actions.
  • Drive supporters to additional action through integration with other Blackbaud solutions like The Raiser's Edge, Luminate CRM, Luminate Advocacy and TeamRaiser.

"We selected Luminate Online Marketing because we needed a top-notch, battle-proven platform that we could easily operate — to give our organization much greater reach, superior online fundraising capabilities, and cost effectiveness."
  — Rob Shenk, Director of Internet Strategy, Civil War Trust

raise more money online w/ Luminate Online Marketing
make it easy to give online w/ Luminate Online Marketing

Integrate with The Raiser’s Edge

This new integration automatically shares data between The Raiser’s Edge and Luminate Online. With a more holistic view of your constituents, your organization can harness the power of true multi-channel communications by putting right message in front of the right person in the right moment to inspire deeper engagement.

Learn more about the Integration  |  Watch Video

Flexible Giving Options

  • Support one-time, recurring, installment, honor/memorial, membership and designated gift options as well as premiums, matching gifts, credit card, EFT/ACH, PayPal and Amazon processing.
  • Simplify your credit card processing and spend time on your mission with Blackbaud Merchant Services – secure and affordable payment processing solution that includes Credit Card Updater and premium Fraud Management
  • Take advantage of easy-to-build online donation forms that can be launched in minutes.
  • Make matching gifts simple with built-in employer look-up and matching gift information that can be directly embedded in your thank you page and email autoresponders.
  • Extend the reach of your fundraising campaigns through Facebook, mobile websites, smartphone apps, and text campaigns using Luminate APIs.

We experienced almost immediate return on investment with our year-end online fundraising campaign. We doubled our donations, bringing in almost $100,000, with 30% being driven by new donors.
   — Christina Relacion, Comm. Manager, Scleroderma Foundation

make it easy to give online w/ Luminate Online Marketing
powerful constituent engagement w/ Luminate Online Marketing

Effective Email Marketing

  • Target and personalize emails and web content to drive fundraising.
  • Increase ask amounts dynamically based on a donor's giving history.
  • Be confident your message is getting to constituents – Luminate Online Marketing boasts the highest email deliverability in the industry.
  • Take advantage of easy-to-use A/B testing capabilities that allow you to evaluate the effectiveness of one fundraising campaign against another.
  • Send eCards that allow you to attract new supporters, get your message out or notify a loved one of a gift in their honor.
  • Utilize detailed email reporting by campaign in order to measure your effectiveness and make continued improvements.

Luminate Online Marketing has given us the opportunity to grow an online community that didn't exist before.
   — Monica Lopez, Director of Marketing, The Planetary Society

Personal Fundraising

Draw on the power of your constituents to raise funds, drive support and put a personal face on your organization.

  • Easy and immediate page activation
  • Viral marketing tools
  • Capture offline donations
  • Tracking and reporting

Serving the nonprofit, charitable giving, and education communities for more than 35 years, Blackbaud (NASDAQ:BLKB) combines technology solutions and expertise to help organizations achieve their missions. Blackbaud works in over 60 countries to support more than 35,000 customers, including nonprofits, K–12 private and higher education institutions, healthcare organizations, foundations, and other charitable giving entities, and corporations.

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