Blackbaud Kicks Off GivingTuesday at Nasdaq
Blackbaud will ring the closing bell at the Nasdaq stock exchange to kick off GivingTuesday, the global movement focused on spreading generosity on the Tuesday following Black Friday and Cyber Monday. New research from the Blackbaud Institute in partnership with GivingTuesday shows that donors who give on GivingTuesday are far more likely to continue future giving, which underscores the importance of this day for nonprofit organizations.