2011 Online Giving Report

The 2011 Online Giving Report provides the most comprehensive analysis of online giving trends in the nonprofit sector.

Highlights include:

  • 2011 Online Giving Trends by Month and by Sector
  • Online Major Giving Trends
  • Trends by Percentage of Total Fundraising from Online Giving
  • Analysis of the Impact of Disaster Giving on Growth and the Importance of Donor Retention

Download the report to:

  • understand your organization's online giving performance
  • identify peer organizations and compare your organization's online giving performance to theirs
  • audit your organization's website for best practices
  • learn how your organization can use the data provided by the report to improve your online fundraising performance
  • drive conversations and analyses among your organization's leadership to uncover opportunities to improve online giving performance

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