Boston University trusts Blackbaud CRM to power its first comprehensive fundraising campaign.
Launching its first-ever comprehensive fundraising campaign, Boston University needed a modern fundraising and relationship management solution that provided a consistent, reliable foundation for its data needs and the flexibility to support its growing advancement initiatives.
Founded in 1839, Boston University is a leading, international private research institution with over 35,000 students from more than 130 countries, over 10,000 faculty and staff, 17 schools and colleges, and more than 300 programs of study. Its three campuses comprise a notable range of undergraduate, graduate, and professional programs built on a strong foundation of the liberal arts and sciences.
In 2012, Boston University (BU) launched its fundraising campaign, The Campaign for Boston University, with a $1 billion goal for financial aid, faculty support, expanded research, and facility improvements. The final tally, announced at the campaign’s end on September 21, 2019, was $1.85 billion.
Understanding the importance of having modern technology to support this major initiative, BU knew the legacy infrastructure powering its development efforts needed a major upgrade. The team chose Blackbaud CRM, and within months of being live, it was clear they had made the right investment. The solution delivered a consistent, reliable foundation for their data needs and provided the flexibility to support their growing advancement initiatives.
“The Campaign for Boston University was the primary driver for selecting Blackbaud CRM,” Witkowski said. “By having an accurate view of constituents’ records, our fundraisers were able to make data-driven segmentation decisions and confidently solicit support from donors most likely to give.”