Western University
Higher Education Institutions
As the University Advancement division at Western University adopted Blackbaud Luminate Online, they acquired flexible digital marketing technology to build a strong online presence, ultimately supporting the distribution of 8 million emails and 300 events a year. Now, with the subsequent addition of Blackbaud CRM to sustain a growing database of 650,000+ records, the division has confidently started the most ambitious campaign in Western University’s history.
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