Forrester Report: The Houston Zoo Saw a 373% Increase in ROI with Blackbaud Target Analytics

The Houston Zoo receives over 2.5 million visitors a year. It has 2,000 annual donors and employs 10 gift officers and 4 executive gift officers. The Zoo’s fundraising team implemented Blackbaud Target Analytics with the goals of increasing annual fundraising revenue, reaching major gift campaign goals for zoo renovations, and improving gift officer productivity. Check out how the Zoo saw a 373% increase in ROI:

  • Increased operations funds by more than $450,000

  • Increased number of donors and average gift size

  • Increased major gift campaign revenue by $2 million