Five in 30: The Five Best Ways to Optimize Online Donation Pages

Recent benchmark studies show that the average main donation form conversion rate is 17%. That means that more than four in every five donation form visitors leave without completing their donation. Digital adoption and transformation have changed users’ perceptions of the eCommerce experience—and it’s time for online donation pages to catch up. Charles Lehosit and Suzanne Anderson from RKD Group share the five major optimization trends that healthcare organizations are using to boost conversion.

Also check out Charles Lehosit’s sgENGAGE blog post on the topic: How to Add Guaranteed Revenue to Your Online Donation Page.

Please note that all functionality discussed in this session may not be available for every region. Contact your local sales representative for any questions or guidance.


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