Six Hacks for Creating Engaging Emails
Is email dead?
The answer is absolutely not.
The digital world around us is ever changing and growing. Many people think that because of the new opportunities to connect in the digital world, email is no longer useful. This is not true! Email is not dead. It is very alive, and one of the best ways for you to connect with your people whether you are a nonprofit, church, or any other faith organization.
Email is still a very valuable asset that your organization should be taking advantage of, but most likely not in the same way you always have. In the past, organizations have developed email campaigns that go out to every supporter, prospect or member of your organization. This is helpful in some cases, but with the growth of technology, and data use specifically, you know more about your audience than ever before. You know more about them so you can develop more specific campaigns that appeal to specific segments of your email lists. This will produce a much higher ROI than just spamming everyone in your database with a weekly email.
- The average person receives 121 emails daily
- People appreciate intentionality
- Develop content for your emails that people want to read
Email is relevant and can be used more efficiently today with new technology. Read this tip sheet now for 6 hacks to create engaging emails.
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