Tying It All Together: Digital Transformation

Doing Digital Activities Is Not the Same Thing as Having a Digital Strategy.

You already understand the importance of focusing more on digital engagement to reach your fundraising goals, but unless you have a comprehensive digital strategy you risk losing focus and visibility in an increasingly competitive space.

In this short video, Blackbaud's digital strategy expert Chris Cain shares the new standards in digital engagement and the five best practices that will get you the best return on investment:

  1. List Management
  2. Knowing Your Audience
  3. Personalization
  4. Automation
  5. Peer-to-Peer Fundraising
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